Running assortments or planograms for retailers is meticulous and time-consuming. What if we thought of assortments as opportunities to build better collaborative partnerships with our retail partners?
Taking a ‘next level’ approach begins with seeking a deep understanding of your retail partner’s strengths, objectives and challenges. This strategic foundation may ultimately take you both in directions you never imagined, a journey that often leads to true innovation and progress.
…think of assortment instead as an opportunity to build better collaborative partnerships
The levels illustrated are not mutually exclusive. Build value in your partnerships by raising your level of strategic engagement.
Next Level Assortment
1st Level: Efficiency - leverage shopper insights to maximize $ sales, space, GM$, traffic, while reducing out of stocks and inventory carrying costs.
2nd Level: Incremental - maximize sales net of switching and cannibalization impact. These are the analytics that drive true incremental efficiency.
3rd Level: Targeted - strategically help retail partners attract, retain & win with their most attractive & desirable shopper targets.
4th Level: Retail Equity Differentiation - build upon the first three levels to enhance strategic effectiveness of assortment & shelving by innovation with:
All logical outgrowths of assortment and shelving applied holistically in a broader shopper marketing mandate.