LeadingEDGE


Thought leadership generating results for brands and their retail partners

Next Level Assortment

April 12, 2018 | Israel J. Rodriguez, Jr.



Running assortments and planograms for a retailer is often treated as an important but routine task in response to an urgent request.


What if we thought of assortment instead as an opportunity to build a better collaborative partnership with our retail partners? This is a more productive approach that begins much earlier by seeking a deep understanding of your retail partner's strengths, objectives and challenges. This strategic foundation may ultimately take you in directions you never imagined and that's a journey that often leads to true innovation and progress.

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