LeadingEDGE
Thought leadership generating results for brands and their retail partners
Next Level Assortment
April 12, 2018 | Israel J. Rodriguez, Jr.
Running assortments and planograms for a retailer is often treated as an important but routine task in response to an urgent request.
What if we thought of assortment instead as an opportunity to build a better collaborative partnership with our retail partners? This is a more productive approach that begins much earlier by seeking a deep understanding of your retail partner's strengths, objectives and challenges. This strategic foundation may ultimately take you in directions you never imagined and that's a journey that often leads to true innovation and progress.