LeadingEDGE
Thought Leadership Generating Results for Brands and their Retail Partners
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Next Level Assortment
August 29, 2018 | Israel J. Rodriguez, Jr.
Running assortments or planograms for retailers is meticulous and time-consuming. What if we thought of assortments as opportunities to build better collaborative partnerships with our retail partners?
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NEXT LEVEL ASSORTMENT: Shopper insights drive efficiency
september 18, 2018 | ISRAEL J. RODRIGUEZ, JR.
Retail category managers tell us that pressure on shelf space continues to mount due to SKU proliferation, pace of innovation and space needs from other categories.
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Targeting Incremental sales
November 6, 2018 | Israel J. Rodriguez, Jr.
The fastest way to maximize category growth is to add highly incremental products. How much incremental sales new products add is a function of volume and how they drive new or more usage occasions or new shoppers. Pulling either lever grows the category faster.
