LeadingEDGE
Thought Leadership Generating Results for Brands and their Retail Partners
-
Next Level Assortment
August 29, 2018 | Israel J. Rodriguez, Jr.
Running assortments or planograms for retailers is meticulous and time-consuming. What if we thought of assortments as opportunities to build better collaborative partnerships with our retail partners?
-
NEXT LEVEL ASSORTMENT: Shopper insights drive efficiency
september 18, 2018 | ISRAEL J. RODRIGUEZ, JR.
Retail category managers tell us that pressure on shelf space continues to mount due to SKU proliferation, pace of innovation and space needs from other categories.
-
NEXT LEVEL ASSORTMENT: Targeting Incremental sales
November 6, 2018 | Israel J. Rodriguez, Jr.
The fastest way to maximize category growth is to add highly incremental products. How much incremental sales new products add is a function of volume and how they drive new or more usage occasions or new shoppers. Pulling either lever grows the category faster.
-
NEXT LEVEL ASSORTMENT: Shopability
February 19, 2019 | ISRAEL J. RODRIGUEZ, JR.
Webster’s dictionary defines shopability as (noun): The condition of a store or commercial website that makes it easy for a customer to find items for purchase.
Retailers we’ve talked to define shopability more broadly to encompass the retail and omnichannel shopping experience. The more efficient, pleasant, informative and fulfilling the shopping experience is, the better.
