The explosion of data availability has led to a multitude of potential sources for Shopper Insights. However, we feel it is critical to a distinguish between "data" and "insights".
Here's how we define an insight:
A statement of hidden truth that provokes a behavior response from your target audience, unlocks an opportunity and can be leveraged into action.
It's not easy or straightforward. It's much more than simply "data". Most importantly, it's both actionable and critical to elevating manufacturers into Thought Leaders with their retail partners. To support our clients and their retail partners, Edgewood Consulting has developed a suite of proprietary analytical solutions that are uniquely designed to "unlock hidden truths" and capture consumer and shopper behavior as well as the retail environment.
Shopper Research can take countless forms. Sometimes we may only need to further evaluate and mine existing data sources and client research, eliminating the need for additional research. In other instances, we may jointly determine that additional research is required. Whatever the situation, we are comfortable in working with different methodologies or leveraging one or more of the proprietary approaches developed by Edgewood Consulting to support the needs of the project.
Here is a brief summary of several of our proprietary studies and how they can be used: