Strategy without tactics is the slowest route to victory.

Sun Tzu

Competitive Strategy

Competitive strategy is always relevant for strong brands, especially when your brand is threatened by direct competitive attack and when you are launching new products/initiatives that may provoke a response.

  • In these critical "make or break" circumstances, Edgewood provides clients with insights, strategies, tactics and rapid implementation support.

    Partnership with Edgewood Consulting Group gives you confidence that your team will be able to:

    • Determine the nature and magnitude of the threat

    • Model and quantify the risks, pressure points and ROI

    • Utilize proven innovative strategies and tactics to respond efficiently and effectively

    • Win the battle at the shelf and the battle for consumers

    • Implement with speed for maximum results

  • Edgewood has the strategies, tactics, tools and experience to guide your brand teams to success in any competitive challenge or opportunity.

    Direct Brand Attack: Strategies and tactics to maximize your results and ROI against any direct competitive attack

    Ongoing Brand Warfare: When you want to tip the scales in your favor to defend and gain sales, share and equity.

    Store Brand/Value Brand: Competitive strategy versus store brands and value brands is an entirely different matter.

    Rx to OTC Switch: Whether you're launching, defending, or preparing for loss of exclusivity.

    Your Own Offensive: When it's time to mount your own distribution drive, new product launch or strategic initiative.

"We were attacked by a much larger competitor with a copycat product and heavy spending. Edgewood partnered with us to provide strategic and tactical support that not only defended our brand but raised it to new levels."

former VP of Sales, Ferrero USA

Executive Toolbox

Edgewood Consulting has developed several software tools to support various aspects of Category Management and Shopper Marketing. These solutions were developed by CPG Industry practitioners in order to meet the everyday needs and requirements of our clients. These tools are offered to our clients in turnkey service bureau support.

  • Sales Execution

    When asked what is the greatest challenge to effective Category Management, most executives answer: "effective execution".

    To maximize implementation effectiveness, Edgewood Consulting has developed a suite of products to help brands convert their initiatives into reality. These powerful and easy-to-use tools support rapid and customized implementation with retailers.

    Edgewood's role varies based on client needs. If appropriate, Edgewood Consulting provides senior-level, in-person support at retailer HQ presentations to facilitate successful collaboration and implementation. Alternatively, our consultants can play supporting roles for clients to lend an experienced hand when  and where you need it most.

  • Assortmentedge®

    AssortmentEdge® is more than just variety duplication analysis software. It's a full service strategic approach and solution that directly drives innovation, performance and ROI. AssortmentEdge® incorporates strategic inputs and data to fuel powerful analytics to enhance sales, traffic, profit and/or shopper targeting objectives.

    In addition, clients have used AssortmentEdge® to guide:

    • Internal line optimization for brands and retailers

    • Facings/space optimization to 'sell more with less' thus maximize ROI on shelf while minimizing OOS

  • PricingEdge®

    PricingEdge® incorporates key insights and leverages existing studies to support development and execution of strategies and tactics on customer-specific basis.

  • Aisle Maximizer™

    Aisle Maximixer™ helps you optimize your shelf merchandising placement and adjacencies within segment, category, aisle, or department base on shopper-driven metrics.

"I love the math and totally agree with your methodology. Thanks for making this so easy for us to move against."

Leading Food Retailer

Sales Training

Edgewood Consulting is committed to service in support of our client's initiatives as our first priority. As a result, we have developed and conducted training seminars for our clients in the US and abroad on a wide range of topics. These sessions are typically led by an industry expert to facilitate discussion and development of meaningful results:

• Category Management

• Advertising and Promotion

• New Products

• Supply Chain

• Rx to OTC Switches

• Trade Promotion Spending

• Global Retailing

• Financial Management for non-financial managers

• Private Label

• Competitive Strategy

• And a host of client-specific initiatives