RTE Cereal

INSIGHTS: The client needed promotion optimization to improve ROI for the retailers and themselves.

INNOVATION: Edgewood Consulting's PrecisionEdge™ solution used data from over 10,000 stores to identify how the category is purchased and what drives performance. Edgewood prioritized stores by market to make it easier for retail teams to know where to focus their efforts.

IMPLEMENTATION: The clear structure of the recommendations and rigor of analysis made it an easy sell. This resulted in double digit sales increase. Reduce excess display inventory by two-thirds and reduced out-of-stocks by 50%.