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  • Shopper Insights
  • Business Intelligence
  • Organizational      Development

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  • Category Management
  • Customer Innovation
  • Competitive Strategy
  • Brand Development
  • Rx to OTC Switches

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  • E³=Excellent Execution      Made Easy
  • Go-to-Market Strategy
  • Sales Training
  • Customer Sales Call      Support

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  • Mission
  • History
  • Our People
  • Careers at ECG
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  • Collaborative Partners

What Retailers Say

“We need to better understand how the retailer views the world, not to mention our category.”

Edgewood Consulting believes that in order to create the most insightful and impactful strategies and programs, clients must start with a deep understanding and perspective of their retail partners:

• What role does the retailer assign each brand/product within the overall category?
• What other categories are the buyers typically responsible for?
• How do retailers view us as a company? How about the competition?
• What are the retailer’s greatest needs in terms of category management, trade promotion and supply chain?

The answers to these and other questions, when combined with the insights gained from database analysis, retail audits and in-store observations, provide an extremely valuable perspective into a client’s own strategies and how they communicate with the trade.