Speed to
Market
Edgewood Consulting has worked with several manufacturers and retailers on addressing
critical speed to market issues for their new products. Working in conjunction
with VICS (Voluntary Inter-Industry Commerce Standards Association), Edgewood
Consulting has pioneered the metrics and collaboration processes that provide
actionable solutions to speed your products to market and realize millions
in untapped potential sales.
Our approach identifies challenges and opportunities throughout
the entire process:
Sell-In – from conceptual buy-in at Headquarters
through planogram authorization
Supply Chain – navigating
countless bottlenecks from factory to DC to store level
Retail – once
product hits the back of the store, you’re not done yet! Best
Practices teach us how to ensure rapid and “full” retail
presence

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