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ShoppersEdge^SM Consumer Decision Hierarchy

ShoppersEdge^SM proprietary Consumer Decision Hierarchy (CDH) provides foundational learning for the understanding of shopper behavior and creation of effective category management strategies with the trade.

Deep understanding of shopper behavior

• Segmentation of the category
• Purchase decision hierarchy of choices
• Walk rates

Superior insights

• Actual shopper rather than household

High degree of flexibility

• Effective for both low and high penetration categories
• Ability to evaluate new or proposed items
• Conduct for highly specified groups, e.g. age group, retailer, geography

Widespread trade acceptance

• “The basis for how we will evaluate assortment and shelving decisions”
• “Best consumer insight I’ve ever seen”

Validated results

• Used with Food and OTC products around the world

Only ShoppersEdge^SM proprietary CDH is designed specifically for Sales and retailers to deliver key shopper insights needed for effective category and aisle management.