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ShoppersEdge^SM Behavioral Study

As product availability for consumers expands, retailers need to have a greater understanding of how and why consumers purchase certain categories in their class of trade or banner versus another location. This is increasingly critical information in the development of banner equity for leading retailers.

The ShoppersEdge^SM Behavioral study is an important tool in this area because it captures critical shopper behavior, including motivations and perceptions across multiple outlets on an individual category basis. Once we isolate the key attributes by outlet, we can quantify the relative importance by factor in influencing outlet selection. Understanding of these dynamics for select categories will allow for creation of more relevant and impactful strategies for each outlet or retailer.