Consumer insights have become the lifeblood of today’s consumer packaged
goods industry. Manufacturers must identify them and retailers have to understand
them to provide differentiation for their banner. Unfortunately, true insights
don’t grow on trees.
Edgewood Consulting prides itself on working with clients to identify, quantify
and integrate shopper insights into all components of our work.
The sources for insights can vary and we are comfortable in working
with clients’ existing information or utilizing proprietary
processes to unlock these secrets.
Whatever the source, insights must be incorporated and communicated
into all brand and customer strategy efforts. This is what today’s
brands need and what retailers expect from their suppliers. As the
stakes grow, it will only become even more critical.
ShoppersEdgeSM – proprietary platform of shopper insights
that help generate actionable strategies and tactics
Consumer Targeting – understanding
who you need to target to defend/grow your brand or retail customer
base and how