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  • Category Management
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  • Brand Development
  • Rx to OTC Switches

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Consumer Targeting

Edgewood Consulting has the data, tools and approach that help with the tough questions facing most brands and retailers today:

• Do you know who you need to target to defend/grow your brand or retail customer base?
• Where are your competitors strongest?
• Who are your competitors targeting?
• Who are your most attractive consumer targets?
• Where are you most vulnerable?

We can help you address these critical issues to help manufacturers and their retail partners work together to achieve their brand equity building goals.