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Trade Promotion

“Trade spending is one of my largest expenditures but it’s the one I clearly understand the least.”

By applying the right type of processes, tools and analytical rigor, Edgewood Consulting helps clients take trade promotions from the “black hole” of spending to an area of great depth and insight where fact-based decisions and trade-offs can be properly made. A critical component is experience and Edgewood Consulting has successfully guided the development of spending plans for over 35 brands, accounting for over $750 million in trade investment.

Our proprietary Trade Promotion Optimization (TPO^SM) process:

• Provides strategic evaluation and recommendations concerning trade practices
• Quantifies payback on an incremental dollar basis through advanced analytical methods
• Identifies optimal trade merchandising strategies via a proprietary Lift, Cost, Margin (LCM^SM) model