Rx to OTC Switches
manager - leading retailer
Products switching from pharmaceutical to over-the-counter status, such as Claritin® and Prilosec®, are a major industry phenomenon.
Edgewood Consulting has worked on several “switch” engagements with manufacturers
and conducted benchmarking studies to identify Best Practice implementation principles.
Consulting Group’s award-winning experience helps clients introduce or defend
against Rx to OTC switches. We help manufacturers and their retail partners
maximize ‘switch’ results in three critical areas:
- Retail Commercialization/Entry Strategy
- Competitive Defense
- Rapid Implementation Technology