Edgewood Consulting Group

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Private Label Strategy

“In the past private label was a ‘stealth competitor’ but is now to the point that we can .no longer ignore.”
– National brand manufacturer

“We refer to it as ‘Store Brand’ since it reflects our banner and positioning with consumers.” – Leading national retailer

Sustainable, long term growth of private label products continues to be seen in nearly every Consumer Packaged Goods category today. All too often we’ve seen private label develop in ways that are detrimental to the leading national brands and to overall category health and profitability.

Edgewood Consulting has developed a unique practice that focuses exclusively on understanding best practices for private label product strategy.

We have several employees who have extensive experience in this area of the business that far too often is ignored by major CPG organizations.

Edgewood Consulting provides support in a number of areas that are tailored to the unique needs of each client, including a free half day seminar about the history, development and practices of private label.