Retail pricing remains a significant challenge and opportunity for retailers and manufacturers. Whether it is price gaps, thresholds or elasticity, pricing is a complex issue to evaluate as well as a sensitive topic of discussion with retailers.
To help overcome these barriers, Edgewood Consulting works with clients to create actionable strategies and tactics by leveraging existing pricing studies conducted by our clients. In addition, a technology solution called PricingEdge™ has been developed that enhances the incorporation and facilitates execution of pricing findings. It is designed for field Sales organizations to conduct evaluations and “what if” scenarios on a customer-specific basis.
Retail pricing remains a significant challenge and opportunity for retailers and manufacturers. Whether it is price gaps, thresholds or elasticity, pricing is a complex issue to evaluate as well as a sensitive topic of discussion with retailers.