Competitive strategy is more important than ever to brand and retail management.
Edgewood Consulting has deep experience in the strategies, processes and implementation needed
to help clients successfully defend their brands against significant competitive
threats, or to mount an offensive of their own.
Brand Defense against new branded competitors entering your category or market
Private Label Strategy defending brands against excessive private label attack, or finding the Best Practice approach to win-win category development
Rx to OTC Switches whether
launching or defending against an upcoming switch, there are many key success
factors in this high-stakes game; not only in the two years preceding, but two
years afterwards as well.