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  • Shopper Insights
  • Business Intelligence
  • Organizational      Development

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  • Category Management
  • Customer Innovation
  • Competitive Strategy
  • Brand Development
  • Rx to OTC Switches

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  • Go-to-Market Strategy
  • Sales Training
  • Customer Sales Call      Support

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Category Management

“By spending the time to get to know us upfront and going the extra mile in terms of execution, the people at Edgewood really helped bring Category Management alive for our organization.”

Edgewood Consulting is a leader within the consumer packaged goods industry, having worked in over 30 categories over the last ten years providing Category Management support and solutions. But don’t take our word for it; see what the industry is saying. We are especially proud of the fact that we have received over 50 Progressive Grocer Category Captain awards for our clients, which are given for excellence in Category Management.

Although our processes and approaches are unique and often proprietary, they typically fall within the traditional construct of Category Management:

Assortment – provide consumers with the variety they seek while avoiding unnecessary duplication (and the resulting higher costs)
Shelving – establish an easy-to-shop shelf set that reflects the consumer’s needs and shopping dynamics
Promotion – deliver meaningful incentives to consumers that generate incremental sales and profits
Pricing – establish a proposition that communicates consumer value while also adhering to category and retailer objectives and requirements