We pride ourselves on listening and working with our clients.
Edgewood Consulting is a leader within the consumer packaged goods industry, having worked in over 30 categories over the last ten years providing Category Management support and solutions. But don’t take our word for it; see what the industry is saying. We are especially proud of the fact that we have received over 50 Progressive Grocer Category Captain awards for our clients, which are given for excellence in Category Management.
Although our processes and approaches are unique and often proprietary, they typically fall within the traditional construct of Category Management:
Assortment – provide
consumers with the variety they seek while avoiding unnecessary duplication (and
the resulting higher costs)
Shelving – establish an easy-to-shop shelf set that reflects the consumer’s needs and shopping dynamics
Promotion – deliver meaningful incentives to consumers that generate incremental sales and profits
Pricing – establish a proposition that communicates consumer value while also adhering to category and retailer objectives and requirements