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Assortment

Edgewood Consulting feels that the first step in any Category Management engagement is establishing the right items that a retailer should carry. What was traditionally a relatively simple ranking exercise has evolved into a much more sophisticated and powerful process. Leading retailers are looking for manufacturers to look well beyond item velocity and include factors such as shopper segmentation, category roles and strategies, consumer switching behavior, loyalty and walk rates and segment profitability, as well as quantifying the power of a brand to attract users (what Edgewood Consulting calls Brand Power Index^SM). The proprietary Brand Power Index^SM measure quantifies a brand's ability to satisfy consumer demand and incorporates objective attributes of brand performance.

Our consultants and analysts work extensively with retailers and manufacturers across many categories to ensure that our approach incorporates these and other variables into our Assortment analysis. Edgewood Consulting is committed to maintaining what we feel is Best in Class variety duplication analysis for the industry.

AssortmentEdge™ – the leading-edge variety duplication process and tool