Rx to OTC Switches Case Study

Allergy

INSIGHTS: Second switch in class to follow a very successful competitive launch. To maximize launch potential, Edgewood Consulting was engaged to provide cross-category best practices to guide strategy and implementation.


INNOVATION: Edgewood provided comprehensive best practice, insights and recommendations to guide every phase of launch at retail and directly to consumer.


IMPLEMENTATION: Launch was extraordinarily successful and that success continues to this day.