INSIGHTS: First Aid is a large category with increasingly frustrated shoppers. Too many items and confusing packaging led to confusion and poor awareness of new products.
INNOVATION: Edgewood Consulting used AssortmentEdge® to simplify and optimize the category. Edgewood also partnered with client to reinvent aisle strategically leveraging AisleMaximier™ and in-store shopper education.
IMPLEMENTATION: Results included significant sales gains for brand and category, higher shopability ratings, and fewer OOS and reduced operational costs.