New Product Case Study

Condiments

SITUATION: Leading brand without new product success in 10+ years


INNOVATION: Edgewood introduced new product process that provided actionable insights to guide brand positioning, new product strategy, advertising and product development. Edgewood also guided implementation through launch phase.


RESULTS:

• Unprecedented sales results; 200% above objective

• Company-wide sales growth +8%; best quarter in 10+ years

• Advertising improved overall Brand equity ratings as well